Director, Growth and Content

The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Position Summary

The Director of Growth & Content is a full-stack performance marketer and strategic storyteller. This role leads paid media, creative strategy, and performance content marketing—responsible for driving fan acquisition, engagement, and retention through full-funnel campaigns. You will own our digital growth strategy across Meta, Google, TikTok, and emerging channels, while partnering closely with creative, ticketing, and CRM teams to ensure cohesive messaging and seamless execution. This is a high-impact, hands-on role for someone who thrives on both building and optimizing.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Paid Media Expertise: Deep experience with Meta, Google PMAX, TikTok, and more—comfortable launching, managing, and optimizing campaigns hands-on.
• CRM & Lifecycle Marketing: Strong grasp of segmentation, personalization, deliverability and reporting.
• Creative Strategy: Ability to ideate and write briefs for performance-driven creative, with a strong grasp of messaging, visual hooks, and audience resonance.
• Analytical Rigor: Confident in dashboards and data. You know how to interpret results, adjust strategy, and tell a clear performance story.
• Growth Mentality: Proactive, scrappy, and energized by testing, learning, and scaling what works.
• Full-Funnel Ownership: You think holistically—from cold prospecting to warm retargeting to customer retention—and know how to move fans through the journey.
• Builder’s DNA: Comfortable with ambiguity, self-directed in creating new processes and systems to support growth at scale.
• Cross-Functional Collaboration: Strong communicator who works well with content, design, ticketing, and partnerships to align on shared goals.

• Travel 0-10%
• Permanent
• Benefits eligible