Director, Energy Marketing, Brand Management
- Hilversum, Netherlands
- Full time
- Competitive
- 22nd February 2026
Full Description
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Energy Marketing is one of Nike’s most powerful levers for shaping culture across EMEA, and we’re seeking a leader who can unite teams, elevate ideas, and turn insight and creativity into work that moves the brand forward.
WHO YOU’LL WORK WITH
As the Director of Energy Marketing for EMEA, you’ll be based at our European Headquarters and work at the center of a cross‑functional network that spans the region. You’ll partner closely with Brand Creative, Sports Marketing, Partner Marketing, Communications, Brand Operations, and Global Energy, while maintaining strong alignment with Energy Marketing teams in our Key Cities.
You’ll connect Geo leadership, city teams, and global partners - ensuring strategic clarity, cultural sharpness, and world‑class execution at the moments that matter most. This role includes regular travel, across both our Global HQ in the US and within Europe.
WHO WE ARE LOOKING FOR
We’re looking for an experienced and inclusive marketing leader with a proven ability to shape strategy across countries and geographies. You bring deep expertise in culture‑led marketing, a strong understanding of leading‑edge consumers, and the ability to translate insight into initiatives that create distinction for the Nike brand.
You thrive in a complex matrix environment, navigating diverse stakeholders with confidence and clarity. You’re a people‑first leader who can inspire, coach, and elevate future talent - both at EHQ and across our city network.
You'll bring:
Leadership experience across multiple countries and geographies.
Deep expertise in culture‑driven and youth‑focused marketing.
Expertise in engaging our most progressive consumers across multiple platforms, translating cultural signals into meaningful brand experiences.
Ability to translate consumer insight into breakthrough brand opportunities.
Strong cross‑functional leadership across merchandising, sales, and sport categories.
Exceptional communication and stakeholder management skills.
Experience leading and inspiring diverse, high‑performing teams.
Proven success operating within a complex matrix environment.
Fluency in English; additional European languages are a plus.
WHAT YOU’LL WORK ON
Reporting to the EMEA Senior Energy Director, you’ll lead the planning and execution of the EMEA Energy Strategic Plan, ensuring Nike shows up with relevance, distinction, and cultural impact across the region.
You’ll create new space for sport and culture to co‑exist through initiatives rooted in athletes, innovation, and insight. You’ll partner with city teams to bring these ideas to life on the ground, while aligning with global and category partners to ensure consistency, scale, and excellence.
Core Responsibilities:
- Obsess our most visionary consumer, translating insight into brand opportunities that take Nike somewhere new.
- Adopt and translate Global Energy strategies for EMEA, ensuring benchmark execution across our most critical brand moments.
- Partner with EMEA Merchandising and Sales to drive end‑to‑end go‑to‑market excellence.
- Collaborate with EMEA Sport leads (Running, Football, Sportswear, etc.) to identify opportunities across sport, sportswear, and whitespace.
- Create integrated initiatives that shape conversation at Nike’s most important moments.
- Brief and guide functional partners across Partner Marketing, Communications, Brand Creative, Sports Marketing, and Brand Operations.
- Support long‑term strategic planning and financial leadership alongside the Senior Energy Marketing Director.
- Lead, coach, and inspire the EHQ Energy Marketing team, while supporting city‑based teammates across the geography.
- Manage budget accountability across all Energy workstreams, supported by BPO.
- Foster a culture anchored in Nike’s maxims.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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