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Director, Communications, Asia - Converse

  • Shanghai, China
  • Full time
  • Competitive
  • 2nd May 2025
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Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

WHO WE ARE LOOKING FOR

We are looking for an experienced Communications professional to lead our China Communications team. You will be responsible for developing a long-term vision and strategy that creates distinctive storytelling, protects and builds brand reputation; and engages and inspires our employees. You will build relationships across functions and the business to drive enterprise priorities through the lens of communications, that will take the brand to new places.

You're a leader and teammate who is curious, bold, and entrepreneurial. Most importantly, you have the ability and openness to think and do in new ways. Instinctively solution oriented, flexible and self-driving, you can think big, start small, and thrive in a fast-paced environment.

You harness the power of storytelling to drive deeper conversations to create an emotional connection with our consumer. You are a strong and caring leader, who can empower the team to think different and invent innovative approaches. You understand the importance of strong team relationships, and you invest in creating a positive culture. Your local market expertise and insights is matched by strong strategic instincts and the ability to handle ambiguity to work across the matrix.

WHAT YOU WILL WORK ON

If this is you, you'll be working with a highly motivated team across Communications and other business functions, at both the Geography and Global level.

  • You will be building and driving Asia plans that leverage the power of creativity, cultural connection and relationships to create energy and impact for Converse.
  • Working in partnership with the Converse Communications global team, you will develop an Asia communications strategy focused on driving our most critical storytelling opportunities and accelerate Converse's position as a brand of, and for, Creators.
  • You evolve and advance our communications narrative to external and internal audiences to build brand resonance and identify emerging consumer trends that reinforce our brand's connection to culture and the Creator community.
  • Support VP/GM Asia and key leadership with strategic counsel, and enterprise-wide perspectives.
  • You will partner with broader cross functional teams to execute plans and experiences tied to major culture and sport moments.
  • You understand the competitive landscape, their narratives, strategies and tactics, and have a strong grasp on media consumption habits and influence for consumers across the China and Asia marketplace.
  • Deploy creative problem-solving that drives innovative thinking, influences team culture, and supports cross-functional strategy.
  • Provide coaching and mentoring teams, ensuring high engagement, clear accountability, and strong collaboration
  • Ensure learning and development opportunities to help your team grow in their careers

WHO YOU'LL WORK WITH

  • You will be part of the Global Converse Communications Leadership team and will report to the VP, Global Communications & Social, Community and Impact.
  • This role works closely with all areas of the Global Communications team and with a highly matrixed and cross-functional group of teammates including geo and global communications teams; partnership with Brand Marketing; cross functional partners, leadership and external agency partners.

WHAT YOU BRING

  • Bachelor's degree in communications, journalism, business or related field or equivalent experience in role.
  • A minimum 10 years relevant work experience, including experience as a people manager.
  • Previous experience working with consumer and brand focused companies is preferred, not required.
  • A self-starter who instinctively and consistently creates personal and professional stretch goals and meets them.
  • Works well with others with the ability to build trust with the team and work effectively in a highly collaborative team environment.
  • Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities. Proven ability to work well under pressure and adapt quickly to change.
  • Excellent writing and editing skills.
  • Curiosity, flexibility, creative thinking.

Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

The organisation

Nike
  • Oregon, USA
  • 2000+ employees
  • Website

We use the power of sport to move the world

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