Director Brand Strategy & Head Office

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

In close alignment withthe CBO, orchestrate the definition of PUMA’s futurebrandstrategy:

• Translate the company’s overarching vision into abrandstrategythat wins consumers, strengthens brandequityand accelerates profitable growth 

• Develop and introduce abrand-relatedinsights hubto inspire and accelerate strategic decision-making that reignitesbrand momentum(“think tank”) 

• In close alignment withthe global brand leadership,facilitatethe development ofthe futureglobal brand positioning, architecture, frameworks,prioritiesand actionable execution plans/ toolkits

Lead by example todemonstrateexecution ofbrandstrategy: 

• Identifyand manageselectedcross-category/ cross-functionalprojectsthatdemonstratehow thebrandstrategy should be execute acrosscategories/ markets 

• Closelycollaboratewiththeglobal brandfunctionsthatareresponsible to ensure that thebrandstrategy is executedalongside the entire brand calendar andacross all categories / markets 

• Collectbottom-up feedbackresulting from strategy execution and provide required strategic guidance / adjustment of future strategic direction 

Oversee CBO head office as tactical support: 

• Act as a seniorsparring partnerto the CBO by orchestrating priorities,developingand tracking execution of initiatives and targets, managing operational rhythms, developing impactfulcommunicationsand handling ad-hoc or high-priority requests 

• Be thedrumbeatof the CBO to plan, prepare and support key stakeholders, meetings /milestonesand initiatives 

• Lead as “connector” of the Management Board area by effectively driving cross-functional / cross-categorycollaboration and communication

Stakeholder Communication & Management: 

• Communicate withinternal stakeholdersfrom C-level to peers and operational colleagues across the organization to ensure their needs are met and questions are answered 

• Presentcommercial strategies and frameworks to various internal parties to drive for high alignment and strategic clarity 

• Drivestrong alignment and collaborationwith GlobalCommercialorganization, particularlyCommercialStrategy, ensuring frequent information sharing 

Team Management: 

• Build and managehigh-performing global commercial strategy teamthat fosters a results-driven and collaborative culture 

• Providestrong leadership, development, and supervision to the team, including the definition of clearobjectivesand resource allocation 

• Fosterbest practice exchangesandmaintainclose relationshipwith wider Strategy, Transformation and Head Office teams.

Your talent

• 10+ years of experience in sporting goods industry in strategicbrandroles 

• Proven leadership experience in agile, fast-paced, international environment 

• Consumer-centric strategic thinking & problem solving 

• Strong commercial acumen and understanding ofbrand building

• Extensive stakeholder management abilities

• Proventrack recordin managinghighly complexcommercial projects 

• Excellent cross-functional influencing skills

• Ability to translate insights into strategic direction.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.