Director, Affiliate Marketing

As a Director, Affiliate Partnerships at Fanatics Betting & Gaming (FBG), you are here to manage affiliate marketing sportsbook partnerships. Reporting into the VP, Performance, you will play an integral role on the Marketing team, as well as the wider Fanatics Betting & Gaming. Our partnerships with leading sports organizations, teams and franchises provides both our customers and team members with unique sporting experience.

Responsibilities

• Lead all Affiliate Marketing sportsbook partnerships; Run strategy, execution with support of senior manager of affiliates
• Lead go-to-market strategy for tentpole events through the year, heading up offers, creative, and execution strategies for affiliate, search and social tied to start of NFL Season, NFL Playoffs, Super Bowl, March Madness, Major Golf Tournaments, World Cup, etc.
• Ownership of the Affiliate Marketing strategy for Fanatics Casino division
• Conduct monthly affiliate reviews to improve the ROI of our channel on a partner-by-partner basis, implement offer or rewards plan changes to improve affiliate payback time
• Manage the cross-sell activities for retail partners and access partners across all states
• Manage and improve external performance partner relationships providing consistent partner-specific solutions for campaign optimization
• Deliver team reporting, specific to the Affiliate business in Sportsbook and Casino for US
• Face of Affiliate team in US for conferences, entertainment, and relationship management

Experience and Skills

• Bachelor level degree or relevant work experience
• 8+ years of experience working with affiliate marketing, partnership marketing or similar field
• Strong work ethic. Accountable, driven, and pushes self and others for results
• Relates and works cooperatively with people across levels, functions, culture, and geography to achieve shared goals
• Excellent communication skills, both written and verbal
• Experience in coordinating projects and deadlines
• Experience dealing with large media budgets or multiple partners
• Strong analytical and problem-solving skills
• Proficient computer skills, including experience with Microsoft Office Suite, with advanced Excel knowledge
• Experience with Intelletics affiliate platform or similar tools preferred
• Experience working in sports + casino is a plus
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

The base salary range for this role is $148,000 per year - $252,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming and an equity award.

*Salary range is listed in USD; ranges will change based on country of residence

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $500 to set up your home office!

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.