Digital Merchandising Manager

Overview: Fanatics is building a leading global digital sports platform, with FanCash and Fanatics ONE connecting fandom across the ecosystem. At the center of this experience is the Fanatics ONE Shop, a curated destination where loyalty value, premium product, and performance-driven merchandising meet.

The Digital Merchandising Manager will own the day-to-day and strategic management of the Fanatics ONE Shop, spanning product planning, digital merchandising, UX optimization, and performance. Acting as product owner and account manager, this role partners closely with the third-party fulfillment vendor and collaborates across Loyalty, Brand, Product, GTM, and Analytics to deliver a best-in-class loyalty commerce experience.

Responsibilities

• Own the end-to-end digital merchandising strategy for the Fanatics ONE Shop, including assortment, pricing, seasonal planning, and site navigation.
• Manage the product assortment to maintain healthy margins and a balanced mix of premium, aspirational, and high-performing merchandise.
• Drive regular assortment refreshes aligned to seasonality, brand campaigns, and key member moments.
• Optimize merchandising performance using data across conversion, redemption velocity, margin, and member engagement.
• Act as the primary account manager for the third-party fulfillment vendor, overseeing sourcing, availability, timelines, and execution quality.
• Partner with UX and Product to enhance site navigation, merchandising logic, and the overall shopping experience.
• Collaborate with Loyalty GTM and CRM to support launches, featured placements, and promotional moments.
• Monitor shop performance and deliver KPI reporting with clear insights and recommendations.
• Ensure all merchandising aligns with Fanatics ONE brand standards and delivers a premium, consistent experience.

Experience and Skills 

• 3–5 years of experience in digital merchandising, eCommerce, product management, or loyalty commerce.
• Bachelor’s degree in Business, Marketing, Merchandising, or a related field.
• Strong commercial and analytical skills with experience using performance data to inform decisions.
• Experience working cross-functionally and building alignment across teams.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-paced, growth-stage environment.
• Passionate about sports, fandom, and creating meaningful customer experiences.

The base salary range for this role is $125,000 per year - $145,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.