Digital Key Account Manager

Purpose of the role:

• Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
• Drive specific sell-ins and range extensions for online
• Ensure best in class merchandising actions focused on products visualization, rankings visibility
• Ensure perfect digital campaigns execution (launches and commercials) in cooperation with Marketing and DPC teams
• Monitoring online experience and adidas performances

What you'll do: 

• Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
• Continuously monitor the on-site assortment for availability, visibility and findability
• Ensure that the content is locally relevant to the target consumer and respective geographies
• Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the DPC community
• In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
• Regularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
• Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, Sales & Marketing meetings etc.)

 Skills you'll need:

• Ideally experience with online product ranging and assortment
• Understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
• Experience working with digital metrics & a history of leveraging these to increase sales performance
• Experience working in cross-functional environments with a diverse stakeholder set
• Passionate about deriving business insight from data, improving processes and solving problems
• Results oriented mentality
• Flexibility to handle multiple tasks and to work under pressure
• Comfortable with working in an international environment
• Strong Powerpoint and xls skills required coupled with excellent communication and presentation skills
• Fluent English, both verbally and written

Main requirements: 

• Minimum 3 years of professional experience in an eCommerce or digitally related field
• Experience working with external stakeholders, ideally within the sportswear industry
• Strong knowledge of local E-Commerce landscape in the sportswear industry
• Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred