Digital Consumer Experience Manager - Converse

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

WHAT YOU WILL WORK ON

As the Digital Consumer Experience Manager for Converse Western Europe, you will lead the strategic planning and execution of digital content experiences across Converse.com. You will champion consumer-first storytelling, drive seasonal go-to-market (GTM) strategies, and ensure seamless collaboration across global and regional teams. Your work will directly influence how our brand shows up online—delivering premium, personalized, and high-performing digital journeys that reflect the spirit of Converse and the needs of our Western European consumers.

KEY RESPONSIBILITIES

Seasonal GTM Strategy & Planning

• Lead the development and execution of seasonal GTM strategies across Spring, Summer, Fall, and Holiday campaigns.

• Align with global and regional stakeholders to integrate product, brand, and retail moments into cohesive digital journeys.

• Translate consumer insights and business objectives into actionable content strategies that drive engagement and conversion.

Content Experience & Production

• Oversee the end-to-end content lifecycle—from strategy to publication—across homepage, landing pages, and campaign modules.

• Lead and manage a team of content authors, partnering with designers and UX teams to ensure timely, high-quality execution using CMS tools.

• Advocate for localized storytelling and personalization using segmentation tools (e.g., SFCC customer groups).

Consumer Insights & Performance Analysis

• Leverage tools like Adobe Analytics and Contentsquare to monitor site performance and consumer behavior.

• Produce weekly, monthly, quarterly, and seasonal reports with actionable insights to optimize content and UX.

• Identify and address conversion blockers, support A/B testing and UX enhancements.

Cross-Functional Collaboration

• Act as the connective tissue between Site Merchandising, CRM, Digital Marketing, Brand, UX, Product, Analytics, and Global teams.

• Represent Western Europe in global platform optimization and scaling initiatives.

• Partner with IGTM and Leadership to align content with commercial priorities and channel strategies.

Team Leadership & Development

• Manage and mentor a team of 5 focused on content strategy, operations, and authoring.

• Foster a collaborative, high-performance culture that encourages innovation and continuous learning.

• Support team development through coaching, feedback, and cross-functional exposure.

WHO WILL YOU WORK WITH

Reporting into the Director, Digital Experience and Site Merchandising, you will closely partner with different global and regional stakeholders across the organization including Site Merchandising, Digital Product, Digital Marketing, Site Operations, Buying/Planning and Analytics departments to provide a stable and world-class e-commerce experience. You will join a talented team of individuals that are looking forward to work closely with you.

WHAT YOU BRING

• Proven senior managerial level experience in digital content strategy and e-commerce, ideally in a fashion or consumer brand environment.

• Strong leadership and people management skills.

• Expertise in CMS platforms, UX principles, and A/B testing methodologies.

• Analytical mindset with proficiency in tools like Adobe Analytics and Contentsquare.

• Excellent communication and stakeholder management skills.

• Ability to manage multiple projects in a fast-paced, cross-functional environment.

• Passion for storytelling, consumer experience, and brand building.

Application Closing Date: 16th July 2025. No relocation is offered for this position.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.