Culture Marketing Specialist

The Culture Marketing Specialist is part of the national Culture Marketing team and has the responsibility for dedicated projects and programmes within the overall program. This can contain whole areas (e.g. music festivals) or individual projects. He/she is a key position between Red Bull opinion leaders and multipliers in the entertainment and culture business. He/she is responsible for implementing defined strategies and frameworks for developing a solid base of credible opinion leaders within the entertainment, culture and commercial environments. Also, he/she is responsible for the correct and proper realisation of Red Bull and 3rd party supported events in these areas.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• Culture Marketing Plan

  • Create an annual Culture Marketing plan and deliver on set targets.
  • Realise selected culture marketing initiatives and projects as part of the overall marketing plan.
  • Establish and maintain long-term culture and music and comedy platforms.
  • Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business.
  • Work closely together with field marketing, media network and brand department.

• Opinion Leader Network and Event Program

  • Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.
  • Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull.
  • Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
  • Find the right 3rd party events and support.
  • Translate culture into engaging content and experiences.
  • Drive “Can in hand” and product placement with key artists and in defined key areas.
  • Negotiate with artists and labels on cooperation deals.

• Quality Control and Return on Investment

  • Evaluating the results of the respective activities.
  • Ensuring a qualitative approach of all opinion leader activities.

• Management of Agencies and Suppliers

  • Briefing and management of outside specialists/agencies.
  • Controlling the realisation of events and other relevant culture marketing activities.
  • Budget responsibility for selected areas of the national programme.

• Communication

  • Co-ordination of activities with On-Premise, Sport, Field Marketing and Media Network departments to maximise efficiencies and consumer impact.
  • Liaison with international culture department for development of best practice.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• University degree or relevant work experience
• Fluency in English (verbal & written), Russian, Kazakh.
• Working experience, ideally in a music/culture related environment, allowing a vast understanding of the culture landscape.
• Experience in dealing with artists and related entities (labels, management, etc.)
• Strong management skills: team of specialists, leading external agencies, freelances
• EDV (Word, Excel, Power Point, etc.)
• Interested and open to different cultural playgrounds. Creative and innovative mindset; open to new things.
• Well connected in different culture scenes and environments – good networker.
• Clear understanding of the global entertainment, music and culture industry, as well as a firm understanding of the youth culture market and scenes in the country.

• Travel 10-20%