CRM Manager - Sports Interaction Casino

Company Description

Entain's vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionizing the gambling space as we go. We are home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth we will transform our sector for our players, for ourselves and for the good of entertainment. 

Job Description

As CRM Manager for Sports Interaction Casino , you will translate Entain’s broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, retention, and reactivation. You will design campaign mechanics, define player bonuses per segment, own the promotional calendar, and ensure flawless execution of campaign plans supervising it end-to-end. 

Key Responsibilities include:

Campaign Strategy and Design 

• Design offers and campaign mechanics that drive engagement, retention, and reactivation KPIs within promotional budget parameters 

• Ensure all campaigns align with brand guidelines, best practices, regulatory requirements, and responsible gaming practices 

Promotional Calendar Ownership 

• Own and manage the promotional calendar for each calendar week, working cross-functionally with Product, VIP and other functions to align planned promotions to strategic objectives 

• Ensure optimum campaign cadence to maximize player engagement 

Quality Assurance and Promo Optimization 

• Oversee QA on all campaigns before launch to ensure accuracy, quality, and compliance 

• Maximize promotional visibility in the right channels (email, inbox, push notifications, SMS, overlays) 

Performance Management and Analysis 

• Analyze promotion performance as well as bonus spend efficiency 

• Apply learnings of post-campaign analysis to optimize future campaigns 

Coaching and Development 

• Develop direct report’s capabilities on campaign execution and CRM best practices 

• Foster a culture of continuous improvement and operational excellence 

Qualifications

Required: 

• At least 3+ years of proven experience managing CRM activity in iGaming or gambling (sports betting or casino), either agency-side or client-side. This is a hard requirement.  

• Strong knowledge and skills in CRM, including segmentation, campaign design, promotional mechanics, and performance analysis 

• Proven ability to design campaigns that drive engagement, retention, and reactivation while managing promotional budgets effectively 

• Strong analytical skills with ability to leverage data to drive decisions 

• Experience developing and executing CRM plans through close collaboration with Product, Creative and Operational Teams 

• Demonstrated capability to coach and develop team members on campaign optimization 

• Extensive experience in managing CRM channels including email, inbox, push notifications, overlays, and SMS 

• Proficiency with CRM platforms such as Optimove or other specialized CRM tools 

Preferred: 

• Personal knowledge in online casino would be beneficial 

• Familiarity with responsible gaming practices and regulatory compliance requirements 

• Knowledge of Canadian French in addition to English  

Additional Information

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.