CRM Business Analyst

CRM Business Analyst

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview 

We're seeking a CRM Business Analyst who will serve as the critical bridge between business stakeholders and our engineering/product teams. This role combines strategic vision with technical expertise to transform business requirements into effective CRM solutions. The ideal candidate excels at translating complex business needs into technical specifications while demonstrating deep knowledge of Adobe Experience Platform, particularly in content management and multi-channel customer journey orchestration.

How you will make an impact:

· Translate business stakeholder requirements into comprehensive technical specifications for engineering and product teams

· Design and implement sophisticated multi-channel customer journeys using Adobe Experience Platform

· Develop and manage content templates and fragments across the Adobe ecosystem

· Lead the configuration of personalized marketing automation programs

· Provide expert-level guidance on Adobe Experience Platform capabilities and best practices

· Create clear documentation and conduct training sessions for business users

What You Bring to the Team:

· 3+ years experience in marketing technology implementation with proven ability to translate business needs into technical requirements

· Advanced expertise with Adobe Experience Platform, particularly Journey Optimizer and real-time CDP

· Demonstrated proficiency in content template management, fragment development, and multi-channel journey orchestration

· Strong understanding of data structures, API integrations, and marketing technology architectures

· Exceptional communication skills with ability to explain complex technical concepts to non-technical stakeholders

· Proficiency with project management methodologies and tools such as Jira

What Sets Top Candidates Apart

· Adobe Experience Platform certification(s)

· Experience with data modeling and SQL for customer behavior analysis

· Implementation experience with multiple marketing technology platforms

· Knowledge of privacy regulations and their impact on CRM strategies

· Track record of successfully delivered personalization initiatives that drove measurable business outcomes

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

Where You’ll Work and What’s required:

• Ability to travel up to 10% of the time for meetings, events, and other related activities.
• Hybrid Schedule: 3 days in office and 2 days remote

What’s in it for you:

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes. 
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset