Creative Marketing Strategist

Summary:  Fanatics Collectibles is looking for a Creative Marketing Strategist to lead the development of emotionally resonant branded content campaigns that connect deeply with trading card collectors and fandom communities. This role is not focused on social short-form or tactical ad writing—instead, it is responsible for shaping big-idea narratives that define our brand and inspire compelling 30–60 second video content.

You will serve as the creative translator—taking a brief or business goal and turning it into a powerful, brand-aligned story that can be executed through agencies or production partners. This role sits at the intersection of brand marketing, creative development, and narrative strategy.

What you will be doing...

• Branded Content Concepting: Lead the development of narrative-driven, campaignable video ideas that capture the emotional essence of collecting and fandom.
• Brief Translation: Turn brand or business briefs into clear, compelling creative directions—shaping tone, structure, and story arcs.
• Narrative Development: Write or oversee long-form scripts, brand manifestos, campaign storylines, and docu-style treatments that can guide external production teams.
• Cross-Functional Collaboration: Partner with internal Brand, Creative, and Marketing teams—as well as external partners —to align creative vision with campaign objectives.
• Creative Guidance for Production: Work with agency partners to ensure ideas are executed with integrity and remain emotionally impactful through final delivery.
• Audience Resonance: Understand the collector mindset and sports fandom culture to ensure stories feel authentic and build long-term brand connection.

What we’re looking for...

• 7+ years of experience in branded content, creative development, or brand storytelling (in-house or agency).
• A strong portfolio demonstrating narrative-led video campaigns, manifestos, or content that builds brand affinity.
• Exceptional writing and storytelling skills with the ability to shape emotional, authentic creative.
• Experience briefing or partnering with directors, producers, or content studios on brand-level work.
• Strong strategic thinking—able to connect creative ideas to brand and business goals.
• Passion for sports, collectibles, or fandom culture is a major plus.
• Familiarity with creative production processes, especially in short-form or docu-style video.

The salary range for this position is $110,000 - $138,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards