Country Manager UK & Ireland

Why Join DAZN?

DAZN is transforming how fans experience sport. As one of the fastest-growing sports media and technology businesses in the world, we deliver premium live and on-demand content to millions of users globally.

DAZN BET brings together the energy of live sport with an exciting, data-driven betting experience. We are focused on building safe, innovative, and engaging products for sports fans—powered by the strength of DAZN’s global footprint.

Joining DAZN BET now means joining at a crucial moment of growth, with the opportunity to shape our UK strategy, lead a high-performing team, and directly impact how fans discover, engage with, and enjoy our betting products.

The Role

As Country Manager – UK, you will be responsible for leading, and scaling DAZN BET in the UK market. You will own the country P&L, customer growth, marketing strategy, and operational performance, ensuring the UK proposition is competitive, compliant, and deeply aligned with the DAZN brand.

You will oversee a local team including Marketing Manager, CRM Manager, and Social Media Manager, while partnering closely with central teams across Product, Sportsbook, Gaming, Analytics, Legal, Compliance, and Operations.

Reporting directly to the EVP Growth Markets, you will set the strategic direction for the UK, drive all commercial and marketing plans, and represent DAZN BET as the senior figurehead for the market.

Department

10-895 - Marketing - Marketing

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Own the UK market strategy and full P&L, delivering revenue, EBITDA, and customer growth targets across sportsbook and gaming.
• Lead all UK marketing activity — acquisition, CRM/retention, brand, and social — ensuring campaigns are high-impact, compliant, and ROI-positive.
• Manage and develop the UK team (Marketing Manager, CRM Executive, Social Media Manager), driving a high-performance and customer-focused culture.
• Localise the DAZN BET proposition for UK customers, working with product, sportsbook, and gaming teams to optimise features, promotions, and competitive positioning.
• Own key UK commercial and B2B partnerships, ensuring high-quality delivery, performance, and strategic alignment with market needs.
• Translate BI insights into strategy, shaping monthly commercial plans, player value optimisation, and marketing decisions based on UK customer behaviour.
• Ensure full compliance with UKGC and advertising regulations, partnering with Legal, Compliance, and Safer Gambling to maintain responsible operations.
• Represent the UK market internally, building strong relationships across DAZN and DAZN BET, and communicating decisions clearly to stakeholders.

What You'll Bring:

• Senior leadership experience in the UK digital betting & gaming market, including marketing ownership and P&L responsibility.
• Strong understanding of UKGC regulations, compliance requirements, and best practice across marketing and operations.
• Proven ability to deliver customer acquisition, CRM/retention programmes, and brand-level marketing campaigns in the UK market.
• Experience scaling a consumer-facing betting business through local insight, commercial focus, and creative marketing execution.
• Excellent communication and stakeholder management skills, with the ability to work cross-functionally with central and local teams.
• Analytical mindset with deep experience in budgeting, forecasting, ROI analysis, and performance optimisation.
• Ability to build, lead, and develop a talented UK team across CRM, marketing, and social media disciplines.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.