Coordinator Customer Relationship Manager CRM

Job Summary:

The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts.

ESPN is looking for a talented and passionate Coordinator, Customer Relationship Manager (CRM) to assist with email marketing operations for our in-house Customer Relationship Management (CRM) strategy team. This position ensures that campaigns run smoothly by executing tasks and collaborating with internal and external partners. This position reports to the Director CRM. This position is based in New York, NY and is a 1-year project-based role.

Responsibilities:

• Manages email campaign deployments in partnership with our Email Services Provider (ESP)
• Ensures campaign requests are running smoothly between brand teams and vendor partners
• Verifies campaigns are launched on time and all assets are accurate from creative team
• Acts as primary point of contact for brand teams and media planning teams who have questions about email options, possibilities, capacity, and campaign calendar planning
• Collaborates with media team to integrate digital and CRM strategies to be as coordinated as possible in marketing lifecycle programs, and ensure fan value is fully leveraged
• Assists in development and project management of all CRM multi-channel messaging

Required Qualifications:

• Minimum 3 months’ experience in CRM/digital, marketing activation or related field
• Hands-on program execution and management in a dynamic environment
• Collaborative mentality with multiple stakeholders and teams
• Proven track record of delivering on time
• Communicating with excellence and being highly responsive
• Is a self-starter with great passion for delivering excellent customer experiences
• Maintains high attention to detail

Preferred Qualifications:

• Resourceful, open-minded, can-do positive attitude who is inspired by challenges
• Understanding of sports environment and the role it plays in pop culture
• Experience managing complex projects with multiple teams and components

Required Education:

• Bachelor’s degree in Marketing or related field

#ESPNMedia

The hiring range for this position in New York, NY is $56,600 to $75,900 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.