Controller

RESPONSIBILITIES Areas that play to your strengths

All the responsibilities we'll trust you with:

#General

Guarantees full compliance with the Group Controlling guideline

Designs the system setup to perfectly mirror the responsibilities in the organization

Ensures a timely distribution of financial information (plan & actual) to every budget holder by sending out reports, by allowing system access and by presenting the information in regular meetings

Promotes efficiency in Controlling in order to minimize time spent for report generation and increases time for analysis, commenting and insights sharing

Supports the establishment of a true bottom up planning process and the development of a local planning calendar based on the group planning timetable allowing for sufficient review time and feedback cycles

Contributes to a high forecasting accuracy of business plans, revised estimates and long term forecasts

Measures and reviews the cost/benefit ratio of proposed activities

Utilises and develops measures for assessing Marketing spend ROI.

Builds a solid relationship with budget holders based on mutual respect and trust

Is driven through a service mentality by sharing insights, by supporting budget reallocations, by ensuring overall budget adherence, by acting as a facilitator to achieve objectives, by highlighting risks and opportunities, by providing financial simulations and by developing business cases for new projects

Manages fact and knowledge based, spreads and exchanges information

#Month end closing

Verifies the sales cut-off and the correct revenue recognition

Coordinates the monthly accrual process following the cost revenue matching principle

Ensure all internal orders are linked to Global Internal Order Hierarchy.

Ensures the reconciliation of systems (SAP/BI/Hyperion)

Ensures master data quality and verifies the consistency of the customer, product and internal order hierarchies

Ensuring budget reports (SAP BI) cover full scope of Marketing & Indirects spend.

Perform data quality checks to ensure budget and spend coding is compliant with Controlling Guidelines.

Run BI Depreciation calculation and copy Depreciation Simulation (DEPSIM) to SAP.

Perform submission of month-end closing results (SAP/Hyperion).

#Reporting & Analysis

Prepare month-end variance analysis reports with commentary for Marketing, Indirects and Capex spend.

Prepare full year forecast variance analysis reports with commentary for Marketing, Indirects and Capex spend.

Prepares reports on aggregated or on detailed level by GKA and LKA comparing the profitability YTD, comparing PY vs CY vs RE vs Year to Go

Prepares key Marketing project variance analysis reports to BP/RE budget both during and post event.

Prepares monthly variance analyzing reporting and commentary around risk and opportunities with regards to Travel & Entertainment, Fleet, Indirect 3P, Office Cost and Capex budgets.

Prepares and distributes a detailed monthly report including comments on brand, project (= internal order), account, and cost centre level using SAP, BI and Hyperion for each budget owner and GM

Prepares and distributes a report on the cash flow and the working capital development

#Planning & Forecasting

Coordinates the Business Plan/Revised Estimate data collection and data entry

Coordinates timings and input needed during the budget process

Aggregates/consolidates the individual plans to a total plan

Supports and challenges the budget owners during the planning process

Prepares year to go best estimates on a monthly basis

Manages and oversees monthly planning update process and data entry in BI.

Prepares & submit Liquidity forecast on a bi-monthly basis

Oversee and benchmark legal entity margin development

#Business Partnership

Acts as a contact and sparring partner for the Distribution Partner Manager (DPM’s), Brand Manager, Communication Manager, Sports Manager, Events Manager, Culture Manager, Consumer Collection Manager and HR Manager

Works closely with the various contacts, has a service mentality but also challenges them, asks questions, gives suggestions and insights

Knows the contract terms of the media agencies, the media plan (classic vs flanker) and the status of spending commitments

Works closely with the Brand Manager to increase the effectiveness of the media plan by also taking into account all other marketing & sales activities (local & international)

Knows the contract terms with Athletes & Opinion Leaders as well as Event Agencies (fixed vs variable contract components)

Supports the Brand Manager, Sports Manager, Events Manager and Culture Manager in budget reallocations and simulations

Benchmarks the costs of marketing activities and their impact on the consumer and challenges where appropriate. Considers potential 3rd party sponsoring income and question assumptions

Knows the Sampling and Student Brand Manager programs and their costs

Knows the contract terms of logistics service providers for finished goods and visit material

Evaluates new product launches and their impact on profitability

Prepares scenarios and simulations with the input from the budget owners and models the impact.

Performs ad hoc calculations, for example impact of price increase, and simulates “what if scenarios” (e.g the customer does not accept the price increase)

Supports the budget owners in budget reallocations and ensure overall budget adherence

Prepares product launch proposals jointly with KAM and calculates profitability down to the basic and advanced exposure rate by taking the GKA and LKA shelf price and retail margin into account. Defines the common list price for new products. Calculates the profitability of the new products after one year to compare the launch proposal’s basic and advanced exposure rate (ex ante, ex post)

Calculates the new list price if a price increase is planned for the country. Supports the price elasticity assessment by product and the volume impact due to price changes

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• Minimum of 5 years’ experience in a controlling role in consumer goods
• Highly analytical and very skilled individual in the area of profitability analysis
• Ability to quickly identify and analyze risks & impacts and able to define alternatives
• Good communication and presentation skills. Capable of communicating precisely and effectively with internal stakeholders up to GM level
• A structured and well organized individual
• Must be self-motivated, self-directed and be able to work under pressure in a fast paced team environment
• IT literate, excellent MS Excel knowledge
• SAP/SAP BI experience
• Hyperion Planning and Consolidation
• English languages skills