Content Analyst

The Football Association has an exciting opportunity for a Content Analyst to join on a 12-month fixed-term contract.

The successful candidate will analyse and report upon the performance (editorial and commercial) of The FA's content output across its owned and operated platforms relevant to the England national teams, Emirates FA Cup and Adobe Women's FA Cup. 

What will you be doing?

• Analyse the performance of The FA's digital content output, assessing it against the organisation's overall objectives as well as those set out within the content team's strategy.
• Drive business-wide awareness, understanding and endorsement of the content team's strategy, output and performance.
• Produce a regular cadence of content and channel reports, covering key activation moments (e.g. England camps/tournaments, FA Cup rounds and commercial campaigns) as well as on a periodical basis (i.e. weekly, monthly and annual).
• Align with Content Managers to apply insight to reports, ensuring that performance data is married with context to provide a holistic view of the effectiveness of The FA's content and channel strategy.
• Leverage the support of the content team's operations unit to select, implement and manage the necessary tools and services to make our content and channel analysis process – and, by extension, our content and channels themselves – as efficient and effective as possible.
• Partner with The FA's Strategy, Data & Insights team to ensure our analysis and reporting processes are aligned with the wider business.
• Support the Head of Content with internal communications around content and channel performance.
• Executes additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.

What are we looking for?

Essential for the role:

• Unparalleled understanding of how to measure the performance of digital content, both on owned (i.e. web and app) and operated (i.e. social media) platforms.
• Deep knowledge of key digital metrics, from reach and engagement to conversion and monetisation.
• Experience of using digital content analysis tools (e.g. Blinkfire, Hootsuite or Emplifi).
• Working within a digital content team/function.
• Experience in using Google Analytics.
• Experience in using Microsoft Excel.
• High level of numeracy.

Beneficial to have:

• Understanding of the sports media landscape, particularly in terms of best practice and industry-leading approaches to digital content.
• Working within the sports and/or entertainment sectors.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
• A hybrid working model which offers greater flexibility.

Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work. 

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.