Communications Specialist

The role of Communication is to develop and lead strategic communications through storytelling,and earned media through marketing content creation to reach and engage new consumers, more often.

Communications specialist serves as the “conductor of the orchestra” by working with cross-functional expertise across our media network to project lead and activate Earned, Managed & Owned (EMO) plans within Gaming/Field/Brand projects, content initiatives and beverage product innovations. S/he take full responsibility for earned media activation by relationship building through traditional third-party.

Communication Specialist will lead execution for communications across Red Bull’s media network. They will be responsible for positioning and delivering an effective communication message across all types of third-party media to bring our brand image to life, and make Red Bull relevant for our target audiences.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Strategic Communication & Media Activation

  • Generate over 500M Earned Media Contacts annually through Red Bull events, athlete communications, and projects.

  • Activate earned media by fostering high-frequency editorial relationships to promote Red Bull positively without paid placement.

  • Lead communication strategy for 16+ Red Bull events across Gaming, Field, and Brand, including story angles and media partner selection.

  • Create unforgettable experiences for FORBs and earned media platforms to encourage loyalty and organic media coverage.

  • Activate Red Bull gaming athletes on earned media platforms to drive word-of-mouth and build emotional brand connections.

  • Identify story opportunities from Marketing and translate them into compelling media content.

  • Calculate and report earned media coverage for events, projects, and content initiatives.

• Cross-Functional Collaboration

  • Serve as the “conductor of the orchestra,” coordinating with cross-functional teams to implement Earned, Managed & Owned (EMO) communication plans across Gaming, Field, and Brand initiatives.

  • Manage relationships with department heads and Global HQ counterparts to ensure alignment and shared business goals.

• Market Insights, Budgeting & Media Strategy

  • Plan and manage the communications budget for media activations and experiences, identifying cost efficiencies through partnerships and long-term relationships.

  • Stay attuned to emerging trends in Brand, Culture, and Sports to identify new opportunities for Red Bull to engage consumers.

  • Continuously assess the most influential media channels in the market to amplify brand word-of-mouth.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 0-4 Years of experience or knowledge in gaming 
• Working on all RBMN functions across all projects from Gaming, Brand and Field.
• Working on budgets of Comms activities, and media relations costs.
• Expert in Cises and Corporate communications

• Travel 20-30%