Commercial Insights Senior Executive

We're looking for a Commercial Insights Senior Executive to join our team, supporting the Data & Insight function through the curation of commercially relevant intelligence and action-oriented insight. This data-driven role will help support and enhance partnership performance with both new and existing Formula 1 partners. Reporting to the Head of Fan Strategy and Planning, responsibilities will include:

Main Duties and Responsibilities

• Evaluating the success of commercial partnerships with Formula 1 through the compilation of insights as it relates to television exposure, digital engagement, audience impact etc.
• Creating compelling partnership propositions, based on relevant fan and audience data, to present a relevant, addressable audience and compelling commercial opportunity to prospective sponsors
• Category planning and industry landscaping to steer sales outreach, identifying potential target markets, brands and decision-makers to assist with a proactive, go-to-market approach
• Working with internal stakeholders (e.g., Legal and Finance) to determine partnership exclusivities, rate cards and inventory values
• Monitoring and reporting on developments within the wider sports industry
• Managing suppliers to ensure the timely and accurate delivery of commercial data, from partner exposure reports to strategic research studies
• Supporting on ad hoc data requests from the wider Commercial department and deliver insights to a wider range of departments, encouraging greater use of commercial data

About You

• Experience working in a similar role, ideally within sport or comparable industry.
• Strong understanding of commercial sport.
• Track record of developing and delivering successful branded/sponsored content for commercial partners.
• Experience of leading or playing a key role in closing high value partnership deals.
• Data Analytics
• Project Management skills
• Powerpoint & Microsoft Excel
• Excellent communication skills – written and oral

Division:

Commercial