Commercial Business Planner

Purpose & Overall Relevance for the Organization

Maximize KPI's of our Strategic & Key Accounts within the Wholesale area through:

• An optimum Sell In planning based on historical Sell Out data
• A perfect Product Distribution per store
• Generate relevant insights to take in-season sales decisions 

You will be part of the Wholesale team and will report to the Key Account Manager of the Account you will e assigned for. 

Key Responsibilities

• Own Sell-In and Sell-Out data maintenance, ensuring accurate integration between adidas and partners through Power BI and Excel databases.
• Provide the Strategic & Key Account Management teams with reliable Sell Out and Market Data to support fact-based business decisions.
• Ensure accurate pre-sales planning and product distribution, delivering the right assortment per point of sale to maximize Sell-Out performance.
• Plan and execute the necessary projects to achieve the objectives of adidas’ strategy in our key accounts.
• In close collaboration with Key Account Management and Trade Marketing, ensure optimal stock, sell-out performance, and availability across main points of sale.
• Track and analyze performance vs. targets for accounts within scope.
• Measure and manage performance against defined internal KPIs, including:
  • Sell-Out
  • Sell-In
  • Market Share
  • Monitor, analyze, and report on customer KPIs, including:
  • Sell-Out per sqm
  • Stock levels
  • Months of Stock
  • Stock Turnover
  • End Margin
  • ROI                                                

Key Relationships

• Key Account Managers, Customer Service and the entire Wholesale team.
• Marketing teams as Account Marketing and Visual Merchandising.
• Supply Chain teams as Order Fulfillment.

Requisite Education, Experience & Minimum Qualifications

• Bachelor’s degree (or equivalent) in Commercial, Business Administration, Engineering, or a related field.
• 2–5 years of professional experience in a similar role such as Sales Planning, Business Planning, Key Account Management  or related functions.
• Previous experience in sales areas in the Retail or Consumer Goods industry is highly preferred.
• Strong communication and relationship‑building skills, with the ability to collaborate effectively with key internal stakeholders including Marketing, Supply Chain, and Key Account teams.
• Advanced analytical and numerical skills, including KPI management, enabling the delivery of periodic performance reports and the formulation of actionable sales strategies.
• Advanced Excel  proficiency is required. Power BI proficiency is a plus.
• Demonstrated problem‑solving mindset, with the ability to act decisively, propose solutions, and make proactive recommendations.
• Clear career motivation toward future sales‑related roles or commercial growth pathways.
• Intermediate English is required; fluency is considered a strong plus.

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.