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Category Manager - Driving & Travel, Sports & Fitness

  • UK
  • Full time
  • Competitive
  • 10th April 2026
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Full Description

Red Bull UK is currently recruiting for a Category Manager - Driving & Travel, Sports & Fitnes to be based in the UK.

The Red Bull Category Team offer best in class, retailer-specific, advice to grow subcategory sales, category sales and total store/digital sales. We do this through industry-leading insights and a constant focus on what’s next. The purpose of this role is to drive Total Soft Drinks and Energy category sales and profit with strategic Driving & Travel and Sports & Fitness customers through externally facing, practical Category Management initiatives and customer understanding.

A successful candidate will maintain and build our independent relationships with our customer partners, ultimately seeking to be a trusted part of the customer team/captain for the category.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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  • Strategic Category recommendations for long-term category growth

    Providing data-driven insights, analyses and recommendations to strategic customers.
    Positively shaping Range & Distribution strategy.
    Optimise Category Space, Merchandising & Availability
    Use of Digital
    Role of Price & Promotions

  • Developing effective, credible relationships

    Buyer & Buying Manager
    Category Merchandising manager
    Category Marketing manager
    Anyone else who will help to deliver the above
    Building strong, collaborative relationships with internal stakeholders particularly within your central business unit
    Being a part of the overall Red Bull Category Team – and delivering new category insight projects to drive our total business forward – e.g. emerging macro trends

  • Strategic Thinking

    Developing and deploying bespoke Category vision and tactics to unlock growth
    Designing, implementing and measuring trials that test category building initiatives

  • Category Captain

    Being a lead voice in every key range review in soft drinks – and ensuring decisions are made with the shopper in mind, and with the best possible insights.
    Working towards Soft Drinks Captaincy in key partner accounts – effectively being an extra member of the customer team – providing ongoing independent thought leadership and analysis.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Proven experience in a Category role with Customer facing experience, Sales or Retail function.
  • Ability to manage workload and balance both internal and external stakeholders
  • Strong analytical skills and proficient Excel skills
  • Ability to forge Strong relationships with ALL stakeholders ( internal and external)
  • Confident and strong presenting skills with solid Powerpoint skills
  • Preferable experience on space planning software e.g. VST, Planogram publisher, Pro Space
  • Travel 20-30%

The organisation

Red Bull Logo
Red Bull
  • Sporting Goods & Apparel
  • Salzburg, Austria
  • 2000+ employees
  • Website

Giving wings to people and ideas since 1987 In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not…

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