Campaigns Manager

Campaigns Manager

Location: Wembley Stadium, London (with travel across the UK & Ireland)

Contract: Fixed-term | September 2026 – Summer 2028

About UK & Ireland 2028 Limited

UK & Ireland 2028 Limited is the local organising committee responsible for delivering UEFA EURO 2028 across the UK & Ireland. We work on behalf of the five Football Associations and in partnership with governments, host cities, stadiums and delivery partners to plan and deliver the tournament safely, inclusively and to world-class standards.

About UEFA EURO 2028

UEFA EURO is one of the world’s largest sporting events. In 2028, it will be hosted across multiple cities in the UK & Ireland, requiring large-scale coordination across transport, infrastructure, stadiums and public services. UEFA owns the tournament and sets requirements; UK & Ireland 2028 Limited is responsible for delivering it locally.

The Role

The Communications & Campaigns workstream will inspire engagement and connect with key audiences to support the delivery of an outstanding UEFA EURO 2028 tournament in UK and Ireland. The Campaigns Manager will work closely with the Head of Communications and Campaigns by managing the planning and execution of high-impact public campaigns for UK & Ireland 2028 Limited that inspire excitement, participation and connection with communities.

The successful candidate will play a central role in developing and activating campaigns that demonstrate the benefits of hosting the Tournament, including community-focused programmes, promoting Host Cities as fan and visitor-friendly destinations and showcasing the best of the UK and Ireland. The role will be responsible for turning strategic objectives into audience-centred campaign plans, assets and activations that deliver measurable results.

What you’ll be doing

Campaign planning and activation

• Support the development and delivery of the UK & Ireland 2028 campaign programme in line with tournament objectives, event positioning, stakeholder priorities and UEFA requirements.

Campaign management and delivery

• Manage overall campaign delivery and public engagement moments.

Community Programme engagement

• Work closely with the Impact & Sustainability team to support the campaign development and promotion of the largest-ever UEFA EURO Community Programme.

Content, creative and production

• Manage the development of campaign assets and promotional materials across relevant channels and formats.

Please see the attached role profile for full details

What we’re looking for

Essential experience and skills:

• Proven experience developing and delivering high-impact campaigns within a high-profile organisation or agency.
• Strong campaign planning skills, with the ability to translate strategic objectives into effective, audience-led delivery.
• Experience managing integrated campaigns across multiple channels and stakeholders.
• Experience delivering public engagement, marketing or community-facing campaigns with measurable outcomes.
• Strong project management skills, including planning, budgeting, supplier management and performance tracking.
• Excellent written and verbal communication skills.
• Creative, ambitious and impact-driven, with strong judgement and attention to detail.
• Comfortable working in a fast-paced, multi-stakeholder environment.

How you’ll succeed

• Adaptable – leads in complex environments.
• Catalyst – enables and motivates others.
• Critical Thinker – makes sound decisions.
• Inclusion – creates inclusive team environments.
• Performance Focus – drives results and standards.
• Positive Impact – shows resilience and solutions focus.
• Pride – sets and upholds standards.
• Relationship Manager – builds trusted partnerships.

Why apply?

We offer a competitive salary and benefits (including 25 days holiday, pension and private medical insurance), alongside the opportunity to be part of a landmark international sporting event.

Location & Working Pattern

Based at Wembley Stadium, with travel across the UK & Ireland as required.

• 2026: 3 days/week onsite
• 2027: 3–4 days/week onsite
• 2028: Full-time onsite during tournament delivery

Everyone is welcome

We’re hiring for excellence through inclusion

We’re building a skilled, values-led workforce that reflects the diversity of the UK and Ireland. We encourage applications from all backgrounds and don’t expect a traditional career path.

All roles are subject to appropriate DBS checks.