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Business Intelligence Associate

  • UK
  • Full time
  • Competitive
  • 2nd October 2025
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Full Description

WHO WE ARE...  

SPORTFIVE is a global sports marketing agency that utilises the unique emotional power of sport to create and enable pioneering partnerships. We strategically and creatively connect brands, rights-holders, media platforms and fans across a multitude of sports.  

Whether it’s supporting football clubs to secure their next front of shirt sponsor, curating deals for brands to showcase their advertising during games televised to millions across the world, or representing the best talent in our industry, connecting sport to incredible brands and partners is at the heart of what we do.   

Want to find out more? Check out our LinkedIn and Instagram pages for an insight into what we do and what it’s like to work here.  

Having been voted the No.1 most attractive sports marketing agency to work for three consecutive years, we’re incredibly proud of our culture and the people that help to nurture it. If you want to help shape the future of the sports industry, then we want to hear from you.  

YOUR NEW JOB… 

We're seeking a proactive and analytical Business Intelligence Manager to join our team at SPORTFIVE UK. You'll be a key player in driving our sales strategy by transforming complex data into clear, actionable insights. This role requires a natural curiosity for data and a talent for supporting our sales efforts by providing compelling insights and creating considered target lists for key projects. 

This is a fantastic opportunity to join the exciting world of our UK Sales division; SPORTFIVE’s specialist, international sales unit for rightsholders, sporting stars and brands. Our clients include the Premier League, English Football League, Men’s & Women’s National League, NBA, NFL, F1, INEOS Grenadiers, Manchester United and a host of other Premier League and EFL Championship teams and international sporting talent. 

We’re looking for an outstanding candidate to join us and to play a key role in helping to draw on data-led insights to support the sales effort and wider business across key products. The ideal candidate is someone who is eager to learn, thrives in a fast-paced environment, and who wants to help us shape the future of the sports business. 

Please note that this is a full-time role & you must be eligible to work in the UK.
 

AS OUR BUSINESS INTELLIGENCE ASSOCIATE, YOU WILL… 

  • Help develop sales narratives using insightful data for a wide range of sports and assets. 
  • Visualise varied types of data effectively into presentations and other sales assets. 
  • Maintain Premier League and EFL viewership calculator models, with the extraction and analysis of audience data 
  • Build ROI projections for perimeter advertising proposals 
  • Use of insight platforms (e.g. GWI) to deliver impactful consumer insights in line with a prospect’s target audience   
  • Create data-led prospect lists for major sales projects. 
  • Identify trends within the sports industry and wider business world to best inform our sales strategy. 
  • Assist in the development of sponsorship asset evaluation tools. 

WHAT YOU’LL BRING… 

  • Degree educated with experience in a relevant data-driven insights role, with experience in a similar industry / organisation an advantage. 
  • A strong understanding of the commercial side of sport and how it can be powerful for a wide range of brands. 
  • An affinity for numbers and a natural curiosity in working with data. 
  • Comfortable with analysing data and spotting trends.  
  • Ability to generate and present insight in meaningful tables, graphs, and charts. 
  • Excellent organisational and time management skills with the ability to prioritise. 
  • High level of attention to detail, consistency, and accuracy. 
  • Ability to work in a fast-paced environment and outside usual comfort zone. 
  • An appetite to learn and a willingness to be challenged. 
  • Have a high degree of competency in the Microsoft Office 365 suite including advanced Excel skills. Experience using data visualisation tools would be beneficial. 
  • Ability to work independently, whilst collaborating effectively with the wider SIS and sales team. 
  • Experience of Salesforce is a plus. 

Don’t fit all the criteria? Don’t worry! Our job adverts give you a flavour of what you can expect in the role, but you don’t have to tick every box. We put a lot of focus on the importance of developing our people, so if you think you’d be a great fit for us then hit apply.  

WHAT YOU’LL GET FROM US…  

As well as the opportunity to join an organisation that invests in development and rewards its people, provides an enjoyable working environment, and offers genuine responsibility and scope to shape a role and add real value, you’ll also get...   

  • 25 days annual leave + an additional gifted day over the Christmas period   
  • Full Vitality health cover including dental, optical and mental health support    
  • Enhanced family leave entitlements  
  • Salary sacrifice pension scheme 
  • Electric car scheme  
  • Cycle to work scheme 
  • Hybrid, flexible working model (4 days in the office) 
  • A day off for moving house or getting married  
  • Regular social events such as summer and Christmas parties   
  • Life assurance at x4 annual salary   
  • Employee Assistance Programme  

YOUR RECRUITMENT PROCESS... 

If your CV and cover letter match what we’re looking for, we’ll be in touch to invite you to the next stage. Depending on the role, the first interview may take place via Microsoft Teams or through our video interview platform. 

If you are unsuccessful at the application stage, we’ll let you know by email. 

SPORTFIVE are proud to be an equal opportunities employer. We believe that different perspectives and experiences are the key to success. Our goal is to create an authentic and attractive work environment where everyone feels valued, with a sense of belonging, and encouraged to shape the future of the sports industry. 

The organisation

SPORTFIVE Logo
SPORTFIVE
  • Agencies
  • Hamburg, Germany
  • 2000+ employees
  • Website

SPORTFIVE is one of the leading sports business agencies with more than 1,100 employees worldwide. As the overall marketing partner of 17 professional…

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