Brand Manager Running & Training

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Position Summary: Build and scale PUMA India’s increasing momentum of Running and Training franchises while strengthening Puma’s credibility within culture & community.

Report to: Senior Brand Marketing Manager

Key Objectives:

• Lead the development and execution of integrated brand campaigns and marketing initiatives to drive brand aspiration, consumer engagement, and business growth.

• Own the annual brand marketing calendar, ensuring alignment with global brand strategy, local market priorities, and key commercial moments.

• Conceptualize and deliver large-scale experiential activations, including events, pop-ups, retail takeovers, and community initiatives that create meaningful consumer impact.

• Build, manage, and grow the PUMA’s on-ground community through always-on engagement programs, events, athlete/influencer relationships, and grassroots initiatives.

• Identify and cultivate strategic partnerships, creators, communities, and cultural opportunities that strengthen brand relevance and expand reach.

• Conduct deep-dive business, consumer, and market analysis to generate actionable insights and inform marketing decisions.

• Own performance tracking, evaluating business impact and translating learnings into future opportunities.

• Manage agency and vendor partners, marketing budgets, negotiations, and cross-functional stakeholder relationships

• Strong internal & external stakeholder management: Work closely with multiple external partners and internal stakeholders – Merchandizing, content, sales, Ecom & Retail teams to ensure desirable outcome

Your talent

Eligibility Criteria And Functional Competencies Required:

• 4-6 years of experience. Prior experience within the sports, fitness, events is strongly preferred.

• Has experience in building brand experiences, community initiatives and has an extreme knack for creative thinking

• Strong relationship management skillset

• Ability to conduct, dissect and drive insights from all marketing efforts

• Budget management, vendor relationships

• Proven track record running influencer programmes and delivering consumer activations end-to-end

• Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets

• Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room its, influencers, and retail activation

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.