Brand Manager

Category

Marketing

Remuneration

£45,000 – £52,000 per annum

Start Date

asap

AtVitabiotics, you'll find a diverse bunch of talented folks who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!

About Vitabiotics

Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes many of Britain's leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.

As the UK's No.1 vitamin company, exporting to 100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen's Award for Innovation, awarded for its ground breaking clinical research.

About role

As part of our commitment to innovation and development, we are looking for a Brand Manager reporting to Brand Marketing Director to join our forward-thinking, growing team. Working in a focused marketing team you will have a strong understanding and passion for consumer brands and will have opportunity to make your mark on the UK's most popular vitamin brands.

Responsibilities

• • Supporting a wide range of ATL and BTL offline UK marketing activities, including high profile advertising (e.g. radio, print and outdoor), and celebrity brand ambassador campaigns (e.g. David Gandy and Tess Daly), to build brand awareness and drive sales performance for some of the UK's leading supplement brands.
  • Managing and delivering key campaigns and brand partnerships: 3rd party licenced products, celebrity brand ambassador, charity partnerships.
  • Media buying and campaign management, offline BTL communications, sampling.
  • Engaging internal teams on brand plans and campaign requirements.
  • Managing contractual requirements, building relationships and act as key contact with external stakeholders.
  • Developing and maintaining brand assets and promotional materials to be up to date and compliant with industry regulation.
  • Assisting in the organisation of internal and external marketing events and preparing brand presentations for sales and export stakeholders.
  • Maintaining a record of expenditure ensuring brands and campaigns are managed within budget.
  • Ongoing brand performance monitoring (e.g.Nielsen data).

Requirements

• • 4-5 years brand management and marketing experience.
  • Ideally have a FMCG branded background.
  • Experience or interest in the area of healthcare and nutrition and managing a licence brand.
  • Offline marketing experience.
  • Excellent attention to detail and good consumer and technical writing skills.
  • Ability to manage multiple projects and deadlines and comfortable working within a small team in a hands on, fast-paced environment.
  • Excellent organisation skills with the ability to be flexible and embrace change.

What we can offer you

• • • Flexible working opportunities.
    • Monday – Friday 9:00am – 6:00pm + 1 hour lunch break (3 days in the office, 2 days working from home)
    • Competitive annual leave package (24 days plus bank holidays – increases to 27 days after 5 years' service).
    • Bupa dental cover.
    • 50% staff discount on all Vitabiotics products.
    • Staff skills training.
    • Health and wellbeing programme.
    • Pension contributions.
    • Sick pay support.
    • Free onsite parking.
    • Enhanced maternity or paternity leave.
    • Company events.
    • Fresh fruit and snacks.

Come and join our award-winning team!