Brand Experience Executive

JOB TITLE: Brand Experience Executive

DEPARTMENT: Marketing  

LOCATION: Stamford Bridge

CONTRACT: Permanent, Full Time

JOB FUNCTION:

The candidate is responsible for supporting the design and delivery of various aspects of the matchday fan experience at Kingsmeadow and Stamford Bridge. They will ensure the experience aligns with our brand narrative and values. This role involves working closely with the Commercial, Operations, and broader Marketing and Communications teams to enhance the fan journey and engagement on matchday.

Closing date: 17th April

We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.

MAIN RESPONSIBILITIES

Support Strategy Development (30%)

• Assist in analysing and improving the current fan experience at Kingsmeadow and Stamford Bridge to drive engagement and satisfaction.
• Support the design and implementation of fan experiences across Men’s, Women’s, and Academy games
• Contribute to defining and enhancing the fan experience for match-attending fans.

 Support UK Strategy Execution (70%)

• Aid in translating fan experience strategies into actionable delivery roadmaps with clear KPIs.
• Assist in creating business cases to support investment in fan experience enhancements on matchday.
• Help identify opportunities to optimize resources for maximum efficiency.
• Support the tracking and adjustment of project plans to maintain alignment with roadmaps and quality standards.
• Collaborate on creating detailed RACI charts to ensure cross-functional alignment and understanding of roles in delivering the fan experience vision.
• Work with key stakeholders to map systems and processes that unlock additional revenue opportunities from fan engagement.

 REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Sports Management, or a related field or similar relevant experience.
• Demonstrable experience in a similar role within marketing, events, or fan engagement.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and interpersonal skills.
• Passion for sports and enhancing fan experiences.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and familiarity with CRM systems and other marketing tools.

 PERSONAL ATTRIBUTES:

• Enthusiastic and proactive with a can-do attitude.
• Creative thinker with a passion for innovation.
• Strong organizational skills and attention to detail.
• Ability to thrive in a fast-paced and dynamic environment.
• Committed to personal and professional development.

Our Expectations:

• To embody the club’s BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others
• To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead
• To report any misconduct or suspected misconduct to the HR Department

Our commitment to Equality, Diversity and Inclusion: 

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.   

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.

Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate. 

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.