Brand Content Manager

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

The role

This role is part of Huel’s Brand team, shaping how we show up in culture and across social. It sits at the intersection of brand, content, and community, with real ownership over our organic growth and the standards we set for what great looks like. You’ll work closely with Brand Experience & Community, Creative & Performance, and production to turn ideas into content that drives attention and consideration. It’s a role for someone who can connect strategy to execution, and raise the bar on both.

Here's a glimpse of what you'll be involved in:

• Be the driving force behind Huel’s organic social presence: owning the strategy and editorial direction across channels, with a clear remit to grow impressions and reach new audiences.

• Own Huel’s brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format.

• Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.

• Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic).

• Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.

• Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting.

• Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content.

What we're looking for in you

• 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Not someone who “understands social”, someone who lives in it.

• A writer first. The caption, the script, the hook, the headline. You can write a line that stops a scroll and a manifesto that sets the standard. Copy background is non-negotiable.

• Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why.

• AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel-ready copy.

• Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience insight into formats and series that travel. You’ve done it before and can show us where.

• Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow. Managing decline at a big brand isn’t the same as growth, and we’re looking for the latter.

• Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage.

• Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

30 days annual leave PLUS bank holidays

Free Huel to keep you going

️ 2 weeks a year to work remotely from anywhere! 

Dog friendly

Paid Volunteering Days

️ Free on-site gym with free classes, and we will give you your own nutrition plan

Free on-site wellness area offering infrared saunas and an ice bath

Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

Electric Car Scheme with onsite charging

Cycle to Work Scheme

Enhanced Family Leave

Workplace Nursery Scheme

Paid Employee Referral Scheme

Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.