AVP/Group Director

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit .

Job Description

As Wasserman’s Next Gen department, we combine our audience access and expertise with Wasserman’s proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to the next generation of consumers and take an audience-first approach, leveraging our exclusive access to communities and consumer insights to develop solutions that drive business results.

We are seeking an experienced Associate Vice President, Group Director; a trusted leader who intuitively understands client relationships and brand objectivesand possesses a deep passion for engaging the next generation of consumers across both physical and digital channels. This role demands a strategic thinker capable of deepening relationships and driving business growth through creative, practical solutions, including developing engagement strategies, ensuring content quality, and managing scopes, deliverables, and campaigns. The ideal candidate will effortlessly lead a team, providing insightful input and direction while maintaining a 24/7, 365 commitment to the strategic vision and agency voice, requiring exceptional interpersonal skills, strong organizational abilities, and a proven track record of effectively managing resources and fostering collaborative client partnerships.

Responsibilities

• Strategic oversight of client and key stakeholder relationships with effective management and positioning for growth

• Department and organizational leadership as a manager and mentor of the accountteam, with ability to resource and develop the team effectively

• Communication with senior leadership about client and team status while proactively finding solutions to issues that may arise

• Direct and have a positive impact on projects, teams and clients by providing direction and vision to follow

• Opportunity to develop best practices and centers of excellence across client services, client verticals, and/or agency products and offerings

• Partner with business development to identify and develop growthand product opportunities for the agency to expand and diversify roster and capabilities

• Maintain a superior relationship with all departments in the agency while understanding the strategic goals of the agency

• Oversee and analyze account and agency financials to optimize performance

• Effective resource management to set teams and projects up for success

Requirements

• 12+ years’ experience in advertising and marketing across multiple channels and tactics, for large brands (S&P 500) 

• Proven ability to build rapport with senior executive leadership 

• Experience managing and mentoring large teams as well as delegating work 

• A demonstrated passion for and superb understanding of the translating audience insights, to creative development, to tactical deployment

• Natural leadership abilities

• Excellent communication skills: persuasive, strategic, proactive, diplomatic

• Uncanny attention to detail

• Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation

• Possesses an eager willingness to grow with the organization

• Expertise and exposure to broad set of marketing services; inclusive of creator and influencer marketing, campaign concepting and ideation, experiential, and grassroots ambassador programming

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.