Associate Loyalty Strategy

Overview

As an Associate, Loyalty Strategy & Ops at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, & Analytics to plan upcoming campaigns & recap previous campaign performance. The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.

Responsibilities

• Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
• Assist in the day to day promotional operations from a data driven perspective
• Design and implement A/B testing initiatives to ensure campaign performance is measurable
• Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
• Ideate around tentpole moments in sports, helping to create plans for big events and operationalizing these plans
• Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
• Analyze data and trends to find efficiencies in promotional bonusing
• Understand customer drivers and behaviors in order to create campaigns that achieve company targets
• Actively monitor the competitor landscape
• Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Product, and Data analytics
• Flexible work schedule will be required, including some evenings, weekends, and occasional holidays
  
  
  Required Qualifications
• Bachelor’s degree in economics, business administration, analytics or a related field
• 0-2 years of experience in program management, customer retention, data analytics or related areas, preferably in the sports, sports betting or technology industry
• Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
• A huge passion for Sports, and an inherent understanding of what Sports fans desire
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
• Empathetic team player, accomplished at working effectively cross-functionally
• Curious and fast learner willing to dive in to consumer/industry insights and functionality
• Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
• Ability to prioritize multiple projects and reliably meet deadlines

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.