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Assistant Store Manager SAFC

  • Sunderland, UK
  • Full time
  • Competitive
  • 14th May 2026
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Full Description

Role Purpose:
To work alongside the Store Manager in order to achieve common business goals. To manage, motivate, lead and inspire your team to achieve common business goals. To drive your store forward, in order to increase revenue and maximise profit, and to take responsibility for growing and developing the retail business.

Role & Responsibilities:

Sales
•To maximise sales through effective management of your store team
•To drive KPI’s including footfall, conversion and AOV
•To adjust use of floor space to maximise sales potential
•To set and agree sales budgets with your line manager and perform regular reforecasts of said budgets
 

Customer:
•To ensure that your store provides the highest level of customer service
•To develop skill gaps across team to ensure high mystery shopper results
•To deliver first class visual merchandising in your store and consistently do so
•To maintain the highest standards of presentation at all times
 

Costs:
•To regularly monitor and review all store-related costs across your store
•To minimise all areas of loss in order to maximise profitability
•To manage payroll within budgets set
•To put strict procedures in place in order to minimise stock loss for the business
 

Security:
•To ensure all company policies relating to cash handling are adhered to
•To conduct four full audits per year
•Responsible for all aspects of security within your store, including subcontracted security guards
•To monitor all, till activity in your store and carry out regular security checks on all members of staff in order to minimise stock loss
 

Operations:
•Work with key head office functions to ensure appropriate replenishment to your store takes place, particularly during peak trading periods and around match days
•Work with the warehouse teams to ensure effective delivery schedules
•Provide best practice to ensure stockrooms are managed efficiently
Marketing:
•To work with the marketing team to ensure effective execution of product launches, events, POS and all other associated marketing activity.

Knowledge & Experience
•Successful track record of retail management experience with proven track record of achieving target, maximising sales and growth
•Experience of working in a fast-paced high-pressured environment
•Ability to build strong relationships both internally, and with external partners
•Experience of effective allocation of resource
•The ability to manage with autonomy
•Experience of effective people management, development and succession planning
•Evidence of great merchandising skills
•Interests in football is desirable
 

We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.

The organisation

Fanatics
  • Data & Technology
  • New York, USA
  • 2000+ employees
  • Website

Relentlessly Enhancing the Fan Experience

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