Assistant Manager, Sports Marketing Operations

Purpose & Overall Relevance for the Organization:

As adidas SEA continues to grow its brand partner portfolio, the Locker Room program has been established to meet the apparel customization needs of athletes, clubs, and teams. This program enables the production of customized teamwear across various sports, with the potential to expand into fan merchandise.

This role is key to supporting order fulfillment for SEA countries through the Locker Room program. The Assistant Manager will act as the Locker Room subject matter expert—collaborating closely with SEA markets to manage the end-to-end process, from kit design to ensuring on-time, in-full delivery to the respective country.

Key Responsibilities:

Project Management: Collaborate with SEA Country Points of Contact (POCs) to manage project briefs, design submissions, sample requests, and order fulfillment.

Cross-Functional Coordination: Coordinate with Global and EM Locker Room support teams for process alignment, issue resolution, and best practice implementation.

Brand Compliance: Ensure all customized products meet brand guidelines by working with SEA Brand and Sports Marketing teams for approvals and sign-offs.

Commercial Collaboration: Partner with SEA Commercial teams to assess project feasibility and for approval processes related to commercial deals.

Order Management: Liaise with Purchasing teams to support and manage multiple Locker Room orders simultaneously across various SEA markets.

Supply Chain Liaison: Liaise with Supply Chain teams to monitor and manage delivery timelines. for fast product arrivals.

Program Support: Support Locker Room program updates, rollouts, and initiatives as needed.

Key Relationships:

Internal:

SEA Category Teams

Country Brand / Omni-channel Teams

SEA and Country Sports Marketing

SEA and Country Commercial Teams

SEA and Country Supply Chain

SEA and Country Finance

SEA Purchasing and Country Customer Service Teams

Locker Room Teams (EM / Global)

External: 

Athletes, Clubs, and Teams

Suppliers and Manufacturers

Brand Partners and Affiliates

Who are we looking for

Knowledge, Skills and Abilities:

Strong written and verbal communication skills.

Proven experience in project management, including critical path tracking to ensure on-time, in-budget delivery.

Passion for sports and product development.

Highly detail-oriented, organized, and able to manage multiple priorities effectively.

Education / Minimum Qualifications:

Degree in Marketing, Business, or a related field.

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word).

Fluent in English, both written and spoken.