Assistant Manager Paid Social & Display

Purpose & Overall Relevance for the Organization

The adidas Performance Media team is seeking an Assistant Manager Paid Social & Display Programmatic to own, brief, and optimize our paid social & display programmatic campaigns across EMEA. This role is pivotal in driving lower and mid-funnel performance through paid social and display platforms, while contributing to the overall performance media strategy as needed.

The ideal candidate will have strong hands-on experience in paid social advertising, including campaign planning, execution, and optimization across platforms such as Meta, TikTok, Snapchat, and others. Familiarity with display programmatic is a plus. The role requires a data-driven mindset, a passion for performance media, and the ability to collaborate with internal teams and external partners to deliver against business KPIs.

This position reports directly to the Senior Manager Paid Social & Display.

Key Responsibilities:

• Plan, brief, and oversee the setup of Paid Social and Display Programmatic campaigns to deliver profitable activations aligned with business KPIs.
• Collaborate with media agencies and vendors to manage day-to-day operations across social platforms and programmatic DSPs.
• Drive ROI in the mid and lower funnel through performance campaigns across EMEA.
• Manage the production and QA of creative assets for both Paid Social and Display Programmatic, working closely with in-house creative and digital activation teams.
• Manage & optimize product feeds and catalogs to push our DPA campaigns forward.
• Align with the Product team on feed testing and optimization, and with Brand on platform positioning to ensure adherence to brand guidelines.
• Support the Paid Media Manager in executing the overarching strategy for Paid Social and Display Programmatic, ensuring consistent performance and innovation.

Key Relationships:

• Media agency
• Content creation, adaptation and localization agency
• Creator and influencer agencies
• Digital activation team (content management and campaign planning)
• Paid traffic team (product feed management)
• Newsrooms & Brand teams
• Paid media vendors and partners (externals)
• Analytics team

KPIs:

• Traffic:Quality traffic and site visits.
• Revenue:ROAS, platform revenue, and net sales from Paid Social campaigns.
• Engagement:Platform-specific engagement metrics (e.g., CTR, video views, saves, shares).
• Efficiency:Budget pacing, cost-per-result, and optimization effectiveness.

Knowledge, Skills and Abilities Required:

• Bachelor or Master’s degree required, with 3-4 years of experience in Paid Social and Display Programmatic – is a plus - ideally from a media agency or advertiser with a focus on performance/sales campaigns.
• Experience in setting up and optimizing campaigns in Meta and ideally DV360 too - including audience analysis and segmentation. Additional experience with Snapchat, Pinterest, Reddit and Tiktok is highly valued.
• Minimum 1 year of hands-on experience in Smartly is required.
• Experience in product feed and catalogue management.
• Strong understanding of digital infrastructure, ad-serving, and tracking technologies (DCM, Meta), including tag management and cross-device measurement.
• Passionate about the brand, outgoing, and skilled at building strong relationships with external partners and media vendors.

Additionally…

• Proven project management and organizational skills, with the ability to manage multiple third-party providers and validate technical requirements.
• Ability to analyze performance marketing metrics and provide actionable insights to improve campaign results. Familiarity with platforms such as Google ads and Adobe Analytics is highly valued.
• Self-starter with the ability to manage projects independently.
• Strong communication skills across technical and non-technical stakeholders at all levels of the organization.
• Exceptional attention to detail and analytical mindset.
• Excellent written and verbal communication skills in English; additional languages are a plus.