Assistant Manager, Omni Channel Activation

Category Management (Range, Net Sales Forecast-Value/Volume)

•Provide inputs to the development of the overall Go to Market plan according to the PH market/channel needs (including insights from competitor studies) to deliver a range with an article count appropriate to the market and its channels, and with a price structure that is competitive

•Align with SEA on Category direction, including range size, pricing/margins, retail launches, and allocations

•Align with PH Channel leads and with the SEA CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)

•Participate in the planning of account marketing plans related to product launches (including campaign door lists)

•Deliver an accurate Category Net Sales forecast (Net Sales, Standard Margin), working with PH Channel leads

•Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target

Best in Class Consumer Experience

•Go-To-Market with a PH Distribution Strategy, as aligned with SEA

•Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations

•Provide PH Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space

•Optimize the SPEED program with the Channels

•Monitor PLC list to ensure each category’s pricing structure is protected

Actively Support Sell-In and Key Account Pre-Line Meetings

•Support Customer meetings by finalizing by Channel Segmentation guidelines, providing a sell-in package/recommendation, assisting in the set-up of the e-catalogue and showrooms (samples)

•Drive the Go-To-Market process

In-Depth Understanding of Consumers and Competitors

•Understand how the Brand is positioned in the market versus the Competitor/s

•Monitor Market Trends and Competitor Activities to identify opportunities and gaps

Team & Self Development

•Constant evaluation to develop performance

•Consistently look for challenges and opportunities to improve business

•Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management