Assistant Manager, Omni Channel Activation

Purpose & Overall Relevance for the Organization:

To increase brand desire through connecting channels to consumers via a compelling range of product at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels communication.

Key Responsibilities:

• Category Management (Range, Net Sales Forecast-Value/Volume)
  • Providing market insights, influencing product range and pricing strategies (pre-season & in-season)
  • Coordination with SEA Category managers on country direction
  • Gatekeeping product go-to-market details; launch dates, shifts, pricing etc.
  • Align with local Channel leads and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
  • Participate in the planning of account marketing plans related to product launches (including campaign door lists)
  • Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams  & Finance to provide updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn
  • Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
• Guiding Country Range and Distribution
  • Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction
  • Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)
  • Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
  • Monitor PLC list to ensure each category’s pricing structure is protected
• Supporting End-To-End (E2E) Go-To-Market (GTM) process
  • Support the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines
  • Support Customer meetings (i.e pre-lines, sell-in etc) by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs
  • Support trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues
  • Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner
  • Manage in-country sample management process

In-Depth Understanding of Consumers and Competitors

• • Possess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local market
  • Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth

Team & Self Development

-  Constant evaluation to develop individual and team performance

-  Consistently look for challenges and opportunities to improve business

-  Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management

Key relationship :

• Internal: Local Marketing team, Area Category Management; Area Brand Communications, Area Marketing and Operations; Country channel team
• External: Account Customers / Vendors

Knowledge, Skills and Abilities:

Competencies:

• Manage business, processes and projects
• Strong business acumen
• Result oriented
• Manage & Develop People
• Influence Others
• Analysis and Problem Solving
• Planning and Organizing
• Manage Relationship and Diversity
• Learning and Self Development
• Project management skills

Pre-requisite Knowledge / Skills

• Professional Background/Experience:
  • Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessary
  • Industry: Preferably in retail/apparel/fashion
  • Exposure: Sports, fashion

• Education: Degree in Business/Marketing Management

• IT:
  • Outlook: Intermediate
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced
• Language Skills:
  • English: Fluent