Assistant Manager, Franchise

PURPOSE/MISSION:

To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement
 

ACCOUNTABILITIES:

(To be performed in alignment with global and regional guidelines)
1. Functional:

• To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
• To work with key decision makers to explore new store opportunities in Vietnam.
• To effectively apply sales strategies, policies and best practices the Franchise Sales business.
• Allocate resources, negotiate, implementation and tracking of action plans to achieve set annual net sales target.
• Ensure proper representation and in-store execution
• To pursue additional business opportunities and apply a strategic mid-long term approach
• Manage all interfaces:
  • By frequently address the requirements across functions
  • By proactively coordinate/ facilitate meetings with other functions and accounts
• To develop the franchise account strategies:
  • To ensure quarterly updates of strategic franchise account initiatives
  • To present strategic initiatives for local management team
  • To establish regular franchise visit schedule
• To sell-in and agree on sell-through support 
  • Proactively lead the alignment of the sell in/ out process across internal functions
  • By proactively facilitate meeting/business reviews with designated operations team and Customer Service
  • To conduct and share sell through information from account

2. People:

• To make the right hire
• To set objectives, targets, guidelines, coach, and build stronger, the team’s capabilities. 
• To develop both functional and interpersonal skill of direct report to maximize their individual potential.
• To build close collaboration between teams and all other interfaces.  Ensure cross functional alignment

3. Controlling:

• To measure progress on franchisee’s KPIs 
• To monitor and report the market trends and competitors in the area
• To provide realistic business plans and forecasts that is aligned with the company’s longer range plan.

GROUP COMPETENCIES:

• Influence Others
• Result Orientation
• Manage & Develop People
• Manage Business Process & Project
• Provide Framework for Performance
   

FUNCTIONAL COMPETENCIES:

• Net Sales and standard margin (actual vs. target) for Franchise Accounts
• Cost center- Budget compliance
• DSO of Franchise Accounts vs. target
• Sell through target
• CSS rating
   

PROFESSIONAL BACKGROUND/EXPERIENCE:

• Functional: Preferably 3 years in Sales or Franchise Management
• Industry:  Apparel/ fashion Retail or FMCG
• Leadership: Excellent leadership skills
• Exposure: Sports, marketing, account management
   

EDUCATION

• University degree in Business with Marketing and Sales focus

IT: 

• Outlook: Basic
• Word: Advanced
• Excel: Advanced
• Powerpoint: Advanced