Assistant Manager Digital Activation Content

Purpose & Overall Relevance for the Organization:

Supporting the Digital Activation Content team in the rollout of content for the adidas digital ecosystem (.com, apps, email, acquisition and eCom paid social). Support excellence in the Content execution driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention across own and wholesale digital channels.

Key Responsibilities:

• Manage the implementation of the adidas digital content plan in partnership with relevant stakeholders, such as Site Operations, providing team approval of content as part of pre go-live testing.
• Champion collaboration and integrated processes for assigned category between Planning, Global Business Units, Site Operations, Digital Visual Merchaniding, Consumer Experience, Membership and Analytics.
• Partner with the Analytics, Membership, Media Activation and Consumer Engagement Teams to utilise consumer insights that can better direct content performance.
• Contribute to the definition of KPI’s for content across channels and platforms. Inform and monitor the team’s KPI performance.
• Manage the Test & Learn process and champion data driven decision making in the team.
• Market contributor of digital content best practice; enable a team culture of benchmarking and collaboration.
• Monitor the team’s monitoring of OTIF delivery targets from Planning and Global partners and adjust available resources as required.
• Ensure identified content gaps in global toolkits are filled by the team, briefing additional content requirements and taking direction from the Digital Planning team.
• Facilitate escalations to the Head of Digital Content supporting the team on encountered roadblocks.
• Ensure the team performs as key interface with Search Engine Optimisation (SEO) Team, providing best practice and input into content briefs.
• Act as the category owner for assigned categorie(s), ensuring there is an yearly plan in place, safeguarding the consumer journey and the application of the brand creative direction.
• Support on special projects as required.

Key Relationships:

• Brand Activation teams (Digital Planning, Consumer Engagement, Media Activation, Newsrooms, Digital Wholesale, Membership).
• Europe eCommerce team (Site Operations, Analytics, Consumer Experience & Digital Visual Merchandising).
• Global Digital teams (Content, Digital Activation, Growth).
• EU Digital Content Agencies.

Knowledge, Skills and Abilities:

• Localisation, briefing and delivery of digital assets, relevant for each touchpoint across .com, app and email.
• Experience working in a multi-country, multi-language environment.
• Experience of enterprise-level platforms and understanding of digital IT products and capabilities, understanding of JIRA and CONFLUENCE is a plus.
• Strong cross-functional relationship management skills.
• Fluent in English both verbally and written.
• High resilience and solution orientated attitude.
• Strong communication and presentation skills.
• An understanding of Brand Marketing content delivery needs, solutions and processes.
• Knowledge of technical and creative aspects of digital and mobile.
• Can independently prioritize and manage workload; works well under remote management

Requisite Education and Experience / Minimum Qualifications: 

• Four-year college or university degree preferably in a Marketing discipline.
• 2 years + broad marketing/digital experience with exposure to global clients and/or a mix of agency and brand-side experiences.