Assistant Manager Consumer Journey Integration

This position plays a critical role in support accelerating growth of adidas KIDS.

She/he will be facilitating consumer journey integration with a strategic focus on digital&social, partner activation & new initiatives which delivers impact to the market.

She/he will drive brand governance with team to accelerate adidas KIDS business uplift on the market.

In this context, she/he be working with internal key stakeholders & external agencies, partners to deliver brand objective on consistent basis.

KEY RESPONSIBILITIES:

• Use market, industry, regional, consumer data and insights to identify the best opportunities.
• Keep monitoring market trends and work with internal research team to add value from brand /communications strategy on the consist basis.
• Execute kids’ social priorities & roll-out plan
• Engage with brand partner on KIDS to create success together
• Drive synergy with x-function team (media team, CRM, retail marketing, store design, digital team, SPOMA and cultural marketing) to ensure the best-in-class execution.
• Capable to leverage and facilitate x-cat campaign assets shooting/activations to make the best use of brand partners
• Support on new initiatives that benefit kids business growth
• Proactively manage with agencies and vendors with corporate compliance guidelines.

KPIS:

• Social: Social buzz ranking, share of voice, content ROI, sentiment, engagement growth 
• Consumer Activation: Participation rates, sales lift, brand sentiment. 
• IMC O2O: Campaign integration quality, offline-to-digital conversion. 
• Brand Health: Net Promoter Score (NPS), spontaneous purchase intent. 

Key Relationships:

Internal

• Local creation center
• Kids Merchandising team (BU)
• Sports Marketing Team/Culture Marketing
• Retail ExperienceTeam
• Channels Team
• CRM Team
• Digital Team
• Adult category comms team

External

• Creative leading agency
• Digital & social agency
• Media agency
• KOLs/partners & communities

KEY CRITERIA

• Minimum of 3-5 years’ working experience in/with sports brand, retail industry, FMCG and start-up company will be preferred.
• Demonstrate strong marketing capabilities from insights, identify challenges & opps, to initiatives & collaborations.
• Proven experience in digital & social, partner activations, community is preferred.
• passion and knowledge of sports will be valuable.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Stay nimble & act fast.

COMMUNICATION

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.

CRITICAL THINKING

• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommend solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.