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Assistant Manager, Category Management, ORI APP

  • Shanghai, China
  • Full time
  • Competitive
  • 4th November 2025
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Full Description

Purpose & Overall Relevance for the Organization:

  • DRIVE a sustainable Originals APP business growth through a product strategy that reflects understanding of consumer, online & offline behavior, and distribution (eCom platforms & physical retail)

Key Responsibilities:

  • Deepen consumer connection: Obtain and deliver consumer insights to create and select the appropriate product, well understand market trends and leverage them in product creation.
  • Merchandising strategy & planning: Deliver seasonal merchandising plan, including range architecture, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment.
  • Product Creation Planning and Managment:  responsible for holistic range plan, product brief, feedback integration and GTM of assigned scope, drive cooperation with creation team to deliver market-leading products, utilize local creation to rapidly respond to market & sell-through trends.
  • Business Planning Management:  support regularsell in with product range plan and sell-in margin to achieve sell out target and other critical product financial target.
  • Routine: including business track/review through DNA & Lakehouse and system/file management including Master Range File, HUB,M-3.
  • Drive Cross-Functional Communication & Alignment: This role will need a smooth and effective cross functional communication including sales and channels to align seasonal strategy and assortment with both GCA and Global organization.

KPI’s:

  • Category NS, Net Margin and Contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • Market share
  • Achievement of key SBP initiatives

Key Relationships:

  • Global BU team
  • GCA PP&O team
  • Creation Center Shanghai
  • Offline Channels team incl. Buying and Product Sales
  • Ecom Operation

Knowledge, Skills and Abilities:

  • Understanding of China retail landscape, Originals consumer behavior & commercial dynamics, (especially APP/ACC perspective) and ability to interpret insights against strategy.
  • Track record of success and high-level Category Management & Merchandising knowledge from retail Industry
  • Knowledge/experience related to Apparel product creation/development will be a plus
  • Presentation/communication, negotiation and influencing skills.
  • Data analysis skills and ability to translate and articulate data results into clear business actions.
  • Cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, buying, etc.) and support functions (finance preferred).
  • Positive and organized work ethic, ability to organize teams and processes cross functionally
  • Solution Oriented & Agile Mindset, adapt to change and work effectively in a fast-paced environment
  • Team player with high level of integrity & attention to detail.

Requisite Education and Experience / Minimum Qualifications:

  • 5+ years of experience in range management/product required.
  • University degree in Business or equivalent professional experience.
  • Sporting goods & Retail industry experience required.
  • Fluent in English.
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports & fashion, belief that through sports we have the power to change lives.

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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