Sport Marketing (BA Hons)

Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

Attendance: Full-Time

Duration: 3 Years

Start date: 21 Sep 2026

As part of your course, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment
• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
• Analyse consumer behaviour
• Develop an understanding of media technologies and how they can be used to communicate with a target market
• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Staff expertise
Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience.

Industry links
Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies. 

Volunteering opportunities
We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics.

Additional Qualifications
You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett.

International recognition
We’ve been ranked in the top 100 institutions in the world for Sports-Related Subjects in QS’s World University Rankings by Subject. QS are an international higher education benchmarking agency.

Modules, teaching and learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Why study the Sport Marketing course at Leeds Beckett University?

1. 100% of students on BA (Hons) Sport Marketing were positive about the way teaching staff explain things*
2. Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Tykes
3. Placement year – a year of paid employment in industry
4. Teaching staff at the leading edge in their field
5. Top up your learning with professionally recognised National Governing Body UK Coaching Certificates

*National Student Survey 2025

Career Prospects

The growth in recent years of sport as big business has opened up a world of possibilities, with roles available in social media, sponsorship, wearable technologies, commercial sales and fan-relationship management. Our students have gone on to be high-flyers in the sport marketing world, working in sponsorship, branding and social media for Sky Sports, O2 and Premier League clubs such as Manchester United and Liverpool.

• Sport Marketing Executive
• Sales Manager
• Press Officer
• Account Manager